Guide To Successful Crowdfunding

An exhaustive list of amazing suggestion.

Some of the suggestions here will help you jumpstart to a successful crowdfunding campaign.

Good Storyline

Work towards a storyline that turns the idea/product/project into reality

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Good Video

Video is clear, attractive and informative

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Good Strategy

Include attractive perks, benefits and returns to the funders

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Good Webpage

Create a first good impression on yourself

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Features

Good Storyline

  • Focus on the application of the idea/product and the impact on the user.
  • Start promoting the concept in other social media few months earlier to create awareness before launching in the platform.
  • Do some research on your product storyline with other succesful funded project.
  • login to various crowd funding platform to get an idea of the expectation and the presentation.

EASY TO UNDERSTAND

  • Message must appeal to the mass market
  • Easy and quick to understand the gist of the message.
  • Must be short and attractive to the audience

STYLE

  • As the audience is international, the outlook should appeal to the innternational  community and not restricted to local agenda.
  • Ensure the contents does not violate the platform house rules.

Features

Good Video.

Extremely important to have a good video to convey your message effectively to the crowd.

thumb_01_60_60TARGET MARKET

  • Select the target audience that is related to your campaign
  • Generally, if your campaign could garner about 1000 funders, it is already successful.

thumb_01_60_60AUDIO/VISUAL

  • Language shall be in English
  • Intonation and pronounciation should be clear and soothing to the audience.
  • Visual message is encouraged in order to present the message clearer to the audience.

thumb_01_60_60PRODUCTION

  • Graphics and video presentation  is extremely important in promoting your campaign.
  • Do not cut down the quality of the production.
  • If budget is of concern, there are various video editing tools available in the web for free usage.
  • The output of the production should be in HD quality.

thumb_01_60_60COMPATIBLE

  • The output of the production shall be compatible to other social media platform.
  • The quality shall be able to suit mobile devices.

Index

Good Strategy.

The key is to keep the crowd excited about the campaign and wanting to know more and participate.

GOOD COMMUNICATION

  • Before the campaign starts in the crowdfunding platform, extensive marketing has to be done in various social media platform first.
  • This is to create awareness and hype about the campaign.
  • Once launched on the crowdfunding platform, the funders have already the interest to participate. In this way, the funds can be generated faster.

CAPTIVATE THE AUDIENCE

  • Demonstrate the workability of your products in an interesting way.
  • Let your funder experience your campaign immersively.
  • Provide easily accessible information on your webpage.
  • Reply on the feedback promptly.
  • Keep on engaging the queries and your potential funders.
  • Let the funders know the progress of your development. This will increase your credibility.

GOOD PERKS

  • Important to ensure that the perks are meaningful to be given away.
  • For those small contributors, it is ideal to keep on engaging them with your project info and benefits.
  • Ensure that you can afford the giveaways as it could be costly during startups.
  • Continue to innovate interesting perks so as to keep the funders engaged.

GOOD MARKETING

  • Go viral by engaging PR company or influencer to assist to in marketing 
  • Continuosly reaching out to the funders by setting out various teams to email and promoting your campaign.
  • Ensure that you can afford the giveaways as it could be costly during startups.
  • Use the power of referrals. Work out some perks for your backers to continue promoting your product.

Features

Create a good website.

A good webpage gives the funder a good first impression of you.

GOOD DESIGN

Make the design easy to browse and interesting.

APPEARANCE

Must be visually appealing. Colour scheme, Graphics, Text and the message must simple and clear to the audience. 

MODERN TEMPLATES

There are many modern templates available such as divi etc. that are impressive.

CONTENT

Update the content regularly. Consider paying for professional service if you are unable to edit your text content properly. Use multimedia to convery your message.

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